Clever + creative copywriting for brands of note

Hi, I’m Charlotte. I’m a freelance copywriter, content writer and brand voice consultant for leading brands.

I use the power of clever, creative storytelling to excite, inspire and engage action. From larger brand projects and advertising campaigns to website copy and emails, or print, pack and catalogue copy – I’ll bring your mission, vision and unique point of view to life at every touchpoint.

Get in touch

Copywriting

Content

Editorial & Proofreading

Brand & Strategy

About me

With a career in communications spanning over 15 years, I’ve worked with words for a long time. I started out in brand marketing, working my way up to become Brand & Marketing Manager for a leading UK charity before pursuing copywriting full-time and in-house for a globally loved beauty brand. I’ve been a freelance copywriter since 2021, working with the likes of Neal’s Yard Remedies, Abel & Cole, Nkuku and Dr Sam’s Skincare.

Find out more

What people are saying...

"My go-to when I'm working with a brand that needs to get their message across in a way that’s clear, well-researched and bursting with personality."

Nic Nolan
Founder at Black Book Communications

"Charlotte breathes life into any subject. Alongside being a solid strategic thinker, Charlotte’s work is always well considered from the big idea down to the executional craft. She’s an absolute joy to work with."

Kerry Macey
Head of Copy at Zone Digital

"Charlotte has been our go-to freelance copywriter for just over a year and can always be relied on to produce high-quality work in a timely manner. She has a very good understanding of the beauty and wellbeing industry, so brings technical expertise as well as a flair for language. And most importantly, she has a can-do attitude and is a pleasure to work with."

Tanya Shah
Marketing Director at Neal's Yard Remedies

"Charlotte is a true professional, she's dependable and offers great support. Quality work is provided consistently and she never misses a deadline. If you need to extend your team on an ad-hoc basis, or longer-term, with the flexibility external resource offers – Charlotte is the perfect fit."

Joanna Kelly
Marketing Director at Victor Stationery

"I worked with Charlotte when she was the Copy Lead at Neal’s Yard Remedies and I provided freelance support. In short, Charlotte is a joy to work with. She’s super organised, friendly, supportive, detail-orientated and one of the best writers you’ll find in the health, beauty and wellness space. Nothing was ever too much trouble and she always provided briefs that were clear and easy to understand. You can’t go wrong with having Charlotte on your copywriting team."

Lorna McGachie
Freelance Copywriter

Let’s talk

Fill in your details below and I'll get back to you within 48 hours. You can also email me at charlotte@cleverlydonecopy.com